This research, delivered in partnership between National AIDS Trust and the Behavioural Insights Team provides a first full assessment of the potential role for financial incentives in increasing HIV testing in the UK.
To find the estimated 5,200 people living with HIV who have not yet been diagnosed, a range of testing methods, programmes, and community outreach are needed.
There are many interventions in place, and with future digital solutions and likely increase in testing options for people to do at home, the tools can be there to reach everyone so they can be diagnosed and receive HIV treatment, care, and support.
However, to reach everyone, we will need new, creative, and different testing approaches. This research scopes and assesses how financial incentives could be part of the solution. Bringing together a full review of available evidence, and following interviews and focus groups with experts from across HIV clinical care, public health, and the voluntary sector, the report concludes that incentive-based testing holds potential for increasing initial HIV testing uptake in the UK, particularly among underserved populations.